An Evolution

Posted On September 27, 2021

Local plastic surgeon weighs in on the popularity of non-invasive procedures in the plastic surgery field

by Warren M. Hughes and Kristin Price

Columbia cosmetic skincare specialists and retailers have done much to stay abreast of industry advancements in an ever-evolving field, adding expert staff and debuting new, state-of-the-art technologies. This availability of expanded services makes Columbia a destination for achieving your personal best. From the tips of your toes to the top of those tresses, from a brow lift to laser therapy to a new skincare regimen, there are bountiful treatments, procedures, and products just outside your doorstep to help you achieve your individual goals.  

Carolinas Dermatology and Plastic Surgery have been especially pleased with the addition of Dr. W. McIver Leppard to their staff, who is double board-certified in plastic surgery and general surgery. With the addition of Dr. Leppard and his skill set, the practice continues its tradition of providing only the highest quality state-of-the-art dermatologic, cosmetic, and reconstructive care.  

Since his training at the Medical University of South Carolina (MUSC), Dr. Leppard has garnered a loyal following with his patients. He complements the dermatology practice by providing his expertise in facelifts, brow/forehead lifts, eyelid surgery, ear reconstruction, nose reshaping, neck lifts, breast augmentation, breast lifts, breast reduction, breast reconstruction, arm lifts, tummy tucks, thigh lifts, liposuction, “Mommy Makeovers” and treatment of migraines with Botox as well as nonsurgical contouring of the face with Restylane, Dysport, Juvederm, Kybella and Botox.  He also teams with Mohs surgeons in the practice in providing aesthetic reconstruction of Mohs defects.

Dr. Leppard grew up in Columbia and attended Heathwood Hall. He attended undergraduate at Wofford College, where he majored in biology.

“My dad is a cardiothoracic surgeon in town and retired a couple of years ago,” Dr. Leppard said. “I always thought I was going to do cardiac surgery, but when I was in my general surgery training, I realized I didn’t love heart surgery. My dad absolutely loves what he does, and whatever you do in life, you need to love what you do. After that, I shadowed a plastic surgeon and fell in love with it. There are so many different niches and avenues you can take with plastic surgery. There’s reconstructive and cosmetic. The variety and the overall difference that plastic surgery was making in people’s lives drew me in. I started working in the plastic surgery department at MUSC, and that reenergized me. I was a late bloomer in terms of finding my niche.”

Dr. Leppard acknowledged the recent advancements in cosmetic procedures.

“Before we had injectables, CoolSculpting, microneedling, etc., the only real solution was to go to the operating room. These treatments have been developed over time and have become mainstream. These kinds of treatments help ‘maintain’ much better, which may prevent you from needing a surgical procedure. I call it an evolution, not a revolution. You can add Botox at a certain age when you start getting fine lines and then add filler when you start getting volume loss. Every patient is unique in what they’re looking for and their genetics. The good thing is that these options can delay major procedures like facelifts,” he said.

Dr. Leppard experiences a sense of personal fulfillment when he observes an improvement in his patients’ self-esteem. “It’s very gratifying to see the patient come back afterward and see them happier, smiling. Some say it’s changed their lives. Sometimes people come in, and they’ve got an issue that really bothers them and affects how they feel about themselves and how they’re perceived.”

A physician-owned and operated medical practice, Carolinas Dermatology and Plastic Surgery provides only the highest quality and state-of-the-art dermatologic, cosmetic, and reconstructive surgery services. Its full range of services includes CoolSculpting, a revolutionary technology that targets and cools unwanted fat cells in a selected area to induce a noticeable, natural-looking reduction in fat bulges. Unlike most other methods of fat reduction, CoolSculpting® involves no needles, surgery, or downtime. Results look natural and can be seen as early as three weeks following treatment. The Columbia office is also the only cosmetic dermatology provider in the area offering “Dual Sculpting,” a non-invasive procedure that eliminates unwanted fat cells in half the time by providing two machines working together for faster results.

The dermatology location is at 1706 St. Julian Place in Columbia, ph. (803) 771-7506. Dr. Leppard’s office will be in the practice’s newest location at nearby 1701 St. Julian Place, Ste. 101. To contact Dr. Leppard’s office, call (803) 509-5405. Carolinas Dermatology also has an office location in Florence at 1929 Mountain Laurel Ct. Ste. A, ph. (843) 407-2030. Carolinasdermatology.com.