Wealth Management 2014

Posted On September 17, 2014

 By Katherine Pettit   Photograph by Jay Browne

Where is the market headed next? As we all know, past performance is no assurance of future results. There are so many options, so many ways to try to build financial resources to protect us and our loved ones. And there are even more ways to mis-step and lose too much of that cherished nest egg.

Lucky for us, we’ve got topnotch experts who read the trends, plan for contingencies and get to know us as people with individual needs and concerns (and very different tolerance for risk).

Our financial goal for you? Invest comfortably, develop a plan and stay alert. Whatever happens, we’ll be ready

Jan JerniganJan Jernigan, Morgan Stanley

Vice President, Financial Advisor

Morgan Stanley

1320 Main Street, Suite 800, Columbia, SC 29201

803-343-8948, www.morganstanleyfa.com/jan.jernigan

Local Columbia businesswoman, Jan Jernigan, has been helping her clients with their investments for more than 28 years. When asked about the changes during those years regarding investing, she marveled at all that’s happened. “The advances in technology during that time have been astounding! With the huge amount of information available, individual investors have access to constant information.”

Jernigan still believes it is crucial to have a qualified advisor to help sort through the “information overload.” She appreciates the access she has to data and knowledge from Morgan Stanley, a leading global wealth management firm. With all the tools, resources and products available through Morgan Stanley, she has a large variety of ways to stay on top of the world of investments.

While still accepting new clients, she has continued to keep a very strong and loyal client base. “My clients are people for whom I hold the deepest respect and appreciation. We have a mutual admiration society! We’ve worked together through some of the toughest times and some of the best times. Honest communication and trust are essential when it comes to investing.”

Even with all the changes throughout her years as a Financial Advisor, Jernigan believes some of the basic fundamentals will always apply to investing. She states that making a plan and following through with it are essential. Diversification and balance are both important.

“We plan for long-term goals while being ready to cope with any short-term surprises,” she explained. “One of the keys to successful investing is to set realistic expectations and goals. My job is to help define those goals and formulate a strategy that is unique to each investor to achieve those goals.”

Outside the office, Jernigan is passionate about many charitable causes. She is a long-term supporter of Sistercare and JDRF. An animal lover, she was involved in chairing “The Fur Ball” for seven years, a fundraiser for Pawmetto Lifeline to help support adoptions of homeless pets in the Midlands. She also helps raise money for scholarships for dancers at the USC Department of Dance, where she serves as President of the Board. One of her other passions is sailing. Last year, she chaired a major national regatta, the Championship of Champions, where North American sailing champions raced against each other on Lake Murray. The regatta received national attention. She serves on the Board of Stewards of Columbia Sailing Club and is Immediate Past Commodore of the Lake Murray Yacht Racing Association.

Jernigan is a 2014 Palmetto Center for Women TWIN (Tribute to Women in Industry) Honoree. The TWIN awards honor “Women of Achievement,” and it is a distinguished honor presented to women whose outstanding achievements mark them as leaders and role models in business and in the community.

The views expressed herein are those of the author and do not necessarily reflect the views of Morgan Stanley Wealth Management or its affiliates. All opinions are subject to change without notice. The strategies discussed in this material many not be suitable for all investors. Neither the information provided nor any opinion expressed constitutes a solicitation for the purchase or sale of any security. Morgan Stanley Smith Barney LLC. Member SIPC. CRC988691

Stephanie Y. Vokral, CFP®Stephanie Vokral, Boan Financial

Wealth Advisor

Boan Financial Group

7911 Broad River Road, Suite 200, Irmo, SC 29063

803-920-3519, www.BoanFinancialGroup.com

Stephanie Vokral understands the feelings and concerns of women who turn to her for financial advice. “I have experienced what many of my clients are going through. I am a mother and wife. I have been through the loss and pain of divorce,” she explained. This Certified Financial Planner ™has been working in the field for more than 17 years and she’s extremely skilled at spending the necessary time to develop a personalized plan for every client.

She believes every woman, regardless of income or wealth, needs an understanding of her financial needs. “If you’re in a season with small children, it’s so important to have an understanding of why you need life insurance, wills, trusts, and how your named beneficiaries flow with these documents. If your children are grown or you have no children, it’s just as critical to know what planning you need. For business owners, it’s vital to have an understanding of the inherent risk your business can create and begin to set money aside for the years ahead. We all have a plan, but do you know if yours reflects your desires? ”

As a tactical investment manager, she doesn’t advocate a Buy and Hold strategy in the face of changing conditions. Rather, her advice is based on market trends and favorable asset classes relative to other available asset classes. “It works much like the BCS Standings; I believe those asset classes at the top of my list are not guaranteed to win, but they have greater potential than those at the bottom. This includes CASH as an asset class. I would ask, what are you doing to help protect your future should there be another pull back in the market?” she said. “I offer primarily fee-based, advisory accounts through LPL Financial, however, in some instances, it’s in my clients’ best interests to go in another direction. My job is to help them build their wealth and we do it one dollar at a time.” She adds, “Please keep in mind, no strategy can assure success or protect against loss.” Stephanie has a personal passion to help women work towards not outliving their income and to help secure a confident understanding of their financial situation.

Securities and Advisory services offered through LPL Financial, a Registered Investment Advisor. Member FINRA/SIPC